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Luxury branding: back to basics

Thursday, 19 May 2011 by Paurav Shukla

When using luxury brands consumers make a subtle claim that they are special, different and at the very forefront of social trends. Therefore, creating a fit between the social trends and keeping up with them is one of the critical strategic issues for all luxury brands. However, with mass-market brands gradually upgrading their appearance, strategic

Published in Blog, Luxury marketing

Tagged under: Anna Sui, Brand, Business, Facebook, Louis Vuitton, luxury branding, Luxury good, Luxury marketing, Market Research, Marketing and Advertising

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Luxury branding: back to basics

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