environmental forces – Paurav Shukla

Does competitive intelligence help improve the bottomline? (Part 2)

Monday, 21 May 2012 by Paurav Shukla

In my last post on competitive intelligence, I discussed how competitive intelligence can help improve the bottomline in emerging markets. In our article published in Journal of Business and Industrial Marketing, we observed that Competitive Intelligence (CI) activities have an impact on the market performance of Indian firms. In this post, I want to focus

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Tagged under: competition, Competitive intelligence, environmental forces, India, macro, marketing, micro

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Does competitive intelligence help improve the bottomline? (Part 2)

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