Luxury brands market their products in many large emerging markets like India and China thinking consumers are the same within these countries. Our latest research shows that significant differences exist within higher – and lower – tier cities in their consumption motivations. We provide guidance on successfully negotiating these complexities.
The ultimate aim of a marketer and marketing both is to satisfy customers’ needs and wants. Customers’ worldwide share many common features however, they display a unique response when such common elements are combined. This module focuses on the daunting issues in global marketing. Module content: Course outline Sessions Global marketing mix Marketing in emerging