dior – Paurav Shukla

Luxury marketing: exploiting the heritage code of luxury brands

Sunday, 10 July 2011 by Paurav Shukla

Marketing luxury brands is significantly trickier than regularly purchased brands. In this regards, many luxury brands from Europe seem to be stepping up a new kind of luxury marketing activity – exhibitions in prominent museums. For example, “Inspiration Dior” exhibition at the Pushkin Museum, Moscow; “Culture Chanel” at the Museum of Contemporary Art Shanghai; and

Published in Blog, Luxury marketing

Tagged under: Brand, branding, dior, Frida Giannini, Kate Middleton, Louis Vuitton, Luxury brands, Luxury good, Luxury marketing, Museums, National Museum of China, Pushkin Museum

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Luxury marketing: exploiting the heritage code of luxury brands

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