A potential solution to the trillion dollar digital shopping cart abandonment challenge
Monday, 23 December 2019
by Paurav Shukla
Digital shopping cart abandonment is a trillion dollar problem that is prevalent across the e-commerce industry irrespective of the sector. Our research sheds light on how to solve this challenge using the self-regulation motivation.
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- Published in Blog, Luxury marketing, Technology
What is your digital value strategy?
Sunday, 02 June 2019
by Paurav Shukla
Value is a fundamental driver for consumer decision making. However, many organizations are unclear about what value consumer derive from their products or services. Moreover, this is even more complicated in the digital environment. Using research over the past decade, I provide a strategic toolkit to think and thrive through developing and managing digital value for your organization.
- Published in Blog, Luxury marketing, Technology