Segmenting luxury brand consumers
Sunday, 15 August 2010
by Paurav Shukla
In some of my earlier posts, I have stated that there are two simultaneous paradoxical needs among us consumers with regard to consumption namely, (a) to conform and (b) to demonstrate uniqueness. In sociology and psychology this has led to creation of various terms such as fitting in or standing out, in-group vs. out-group behaviour,
- Published in Blog, Luxury marketing
Tagged under:
Brand, Business, consumer, Consumer Information, Luxury good, marketing, Marketing and Advertising, Mont Blanc, Role of Brand Prominence