Paurav Shukla

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Antecedents to consumer confusion in financial services industry

Thursday, 03 December 2009 by Paurav Shukla

It is only the later part of the 20th century financial services institutions (FSIs) started morphing into a different shape altogether. Previously, a bank provided only banking services (i.e. mostly a place where you can deposit and withdraw money or similar assets). However, banks changed their role in a short span of time from consumer

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Tagged under: Add new tag, attribute confusion, Business, consumer confusion, consumer credit, consumer debt, credit card, expectations, Financial services, financial services industry, FSI, information confusion, Market Research, marketing, Mortgage

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