Status (luxury) consumption in cross-national context: Managerial implications
Saturday, 23 January 2010
by Paurav Shukla
[podcast]http://www.pauravshukla.com/podcast/status2.mp3[/podcast] In my earlier post ‘Status (luxury) consumption among British and Indian customers’, I discussed the theoretical implications relating to one of my recently published study in the International Marketing Review. In this post, I am going to focus on the managerial implications. Image by minxlj via Flickr To briefly summarise the study, it focused
- Published in Blog, Luxury marketing, Podcasts