confusion – Paurav Shukla

The compromise effect in our decision making

Friday, 02 July 2010 by Paurav Shukla

Most consumers in developed and emerging markets are now facing an interesting choice making dilemma. It’s the dilemma of plenitude. This relates to most purchase decisions which includes a wide spectrum of products and services from buying corn flakes (a fairly low ticket item) to a car (a fairly big ticket item) and even the

Published in Blog

Tagged under: cars, choice goals, compromise, confusion, consumer, consumer purchase, customer, Decision making, decisions, Google, IPhone, marketing, Mobile phone, mobile phones, Research, YouTube

Consequences of consumer confusion

Friday, 25 December 2009 by Paurav Shukla

As stated in my earlier post ‘antecedents to consumer confusion‘, I shall focus on consequences of consumer confusion in this post. The earlier post focused on three important antecedents to consumer confusion namely; expectations, attribute confusion and information confusion in the context of financial services industry (i.e. banks, insurance. credit card, mortgage and other such

Published in Blog, Podcasts

Tagged under: Business, Company, Competitive intelligence, confusion, consumer, credit card, customer, Financial services, Insurance, marketing, Psychology, Research

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The compromise effect in our decision making

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Consequences of consumer confusion

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