Paurav Shukla

PauravShukla.com (Marketing, Research, Luxury, Branding and more...)
  • Home
  • About me
  • Teaching
    • Product & brand management for luxury goods
    • Comparative consumer behaviour
    • Strategic Planning & Marketing
    • Marketing research
    • Marketing in international context
  • Consulting & Training
  • Publications
  • Grants
  • Recognitions
  • Media
Competitive intelligence

Does competitive intelligence help improve the bottomline? (Part 2)

Monday, 21 May 2012 by Paurav Shukla

In my last post on competitive intelligence, I discussed how competitive intelligence can help improve the bottomline in emerging markets. In our article published in Journal of Business and Industrial Marketing, we observed that Competitive Intelligence (CI) activities have an impact on the market performance of Indian firms. In this post, I want to focus

You may also want to read these posts...

  • Synthetic diamonds are forever too, or are they!
  • They are not all same (Part 2): Differences in Asian Luxury Consumption
  • They are not all same (Part 1): how Asian consumers differ in their luxury consumption – case of India
  • Published in Blog
Tagged under: competition, Competitive intelligence, environmental forces, India, macro, marketing, micro
competitive intelligence

Does competitive intelligence help improve the bottomline? (Part 1)

Sunday, 15 April 2012 by Paurav Shukla

Does competitive intelligence help improve bottomline? This post answers this question based on one of our recent research studies.

You may also want to read these posts...

  • Beyond Bling: Comparing Conspicuous Consumption in Today’s Society
  • Make them ‘buy now’: How to make users comfortable in buying through your website?
  • Invite: Status Consumption: A Journey Through Time & Cultures
  • Published in Blog, Podcasts
Tagged under: bottomline, business intellingence, competition, competitive intellingence, emerging markets, environmental scanning, financial, India, market intelligence, marketing, Performance

Connect with me via...

Downloads

Download my latest books on "Marketing Research" for FREE

Latest mass media appearances

  • Escaping the 'wild swings' of the stock market: Why Elon Musk should take Tesla private
    Taking Tesla private may work for Musk and retain the luxury brand image.
  • How brands that disguise their origins do damage to their bottom line
    When brands try to disguise their origin and are found out later on, it can have a significant impact on their bottom-line.
  • Why Elon Musk should take Tesla private
    Taking Tesla private may help retain the luxury image of the brand in consumers' minds.
  • Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances
    Research by Prof. Shukla has shown than publicity campaigns can help combat alcohol-fueled sexual contact.
  • NewsWeek - Why the perceived value of lab-made diamonds is on the up
    Although synthetic, lab-made diamonds are similar in quality to natural ones.
  • Business Insider - Lab-made diamonds are posing threat to the natural ones
    Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. How they pose challenge to the natural diamond industry.
  • Scroll.in - How lab-made diamonds are stealing the shine (and market share) from natural ones
    More than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings?
  • The Conversation - How lab-made diamonds are stealing market share from natural ones
    Why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry.
  • The Guardian - The luxury market is tricky to crack but the rewards can be great
    Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten.
  • Businessoffashion.com - Luxury Brand Balancing Act
    Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

What others are reading now…

  • Luxury brands in recession: Developing a better value proposition and luxury brand strategy
  • Massification of Luxury: the Chinese Invasion
  • Pie Register – Login
  • About me
  • Does competitive intelligence help improve the bottomline? (Part 1)
Download the premium (ad-free) version of my Marketing Research book here

Popular Posts this week

  • Pie Register – Login 86 views
  • Segmenting luxury brand consumers 84 views
  • Engaging the gamers: what motivates gamers to purchase virtual goods 57 views
  • What is luxury? 54 views
  • The compromise effect in our decision making 43 views

Twit in…

4 days agoThe regulations and its regulatory execution will have to be more and more proactive if we want to have a positive… https://t.co/aDHEoLcgfj
Follow @paurav

© 2020. All rights reserved pauravshukla.com.

TOP
Send this to a friend