competition

Does competitive intelligence help improve the bottomline? (Part 2)

Monday, 21 May 2012 by Paurav Shukla

In my last post on competitive intelligence, I discussed how competitive intelligence can help improve the bottomline in emerging markets. In our article published in Journal of Business and Industrial Marketing, we observed that Competitive Intelligence (CI) activities have an impact on the market performance of Indian firms. In this post, I want to focus

Published in Blog

Tagged under: competition, Competitive intelligence, environmental forces, India, macro, marketing, micro

Does competitive intelligence help improve the bottomline? (Part 1)

Sunday, 15 April 2012 by Paurav Shukla

Does competitive intelligence help improve bottomline? This post answers this question based on one of our recent research studies.

Published in Blog, Podcasts

Tagged under: bottomline, business intellingence, competition, competitive intellingence, emerging markets, environmental scanning, financial, India, market intelligence, marketing, Performance

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Does competitive intelligence help improve the bottomline? (Part 2)

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