Does competitive intelligence help improve the bottomline? (Part 2)
Monday, 21 May 2012
by Paurav Shukla
In my last post on competitive intelligence, I discussed how competitive intelligence can help improve the bottomline in emerging markets. In our article published in Journal of Business and Industrial Marketing, we observed that Competitive Intelligence (CI) activities have an impact on the market performance of Indian firms. In this post, I want to focus
- Published in Blog
Tagged under:
competition, Competitive intelligence, environmental forces, India, macro, marketing, micro
Does competitive intelligence help improve the bottomline? (Part 1)
Sunday, 15 April 2012
by Paurav Shukla
Does competitive intelligence help improve bottomline? This post answers this question based on one of our recent research studies.