Chiquita Brands International

Power of public relations and the rise of celebrity hype

Monday, 23 March 2009 by Paurav Shukla

This week has brought about an interesting news item in terms of marketing thinking. On almost every mainstream daily newspaper in the UK this week the sad demise of Jade Goody has appeared to be on the front page. While it certainly is a sad event, when I saw this news item grabbing 2 of

Published in Blog

Tagged under: Amartya Sen, Chiquita Brands International, Edward Bernays, Jade Goody, Mona Lisa, Newspaper, Public relations, Sigmund Freud

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