Paurav Shukla

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The compromise effect in our decision making

Friday, 02 July 2010 by Paurav Shukla
[podcast]http://www.pauravshukla.com/podcast/compromiseeffect.mp3[/podcast] Most consumers in developed and emerging markets are now facing an interesting choice making dilemma. It’s the dilemma of plenitude. This relates to most purchase decisions which includes a wide spectrum of products and services from buying corn flakes (a fairly low ticket item) to a car (a fairly big ticket item) and even

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  • Published in Blog
Tagged under: cars, choice goals, compromise, confusion, consumer, consumer purchase, customer, Decision making, decisions, Google, IPhone, marketing, Mobile phone, mobile phones, Research, YouTube

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Latest mass media appearances

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  • Why Elon Musk should take Tesla private
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