buying behaviour – Paurav Shukla

Make them ‘buy now’: How to make users comfortable in buying through your website?

Thursday, 11 September 2014 by Paurav Shukla

Importance of consumer concerns To create and sustain long-term and mutually beneficial online and offline relationships organizations need to reduce consumers’ perceived risk; increase consumer trust and lessen security and privacy concerns. Addressing these consumer concerns is highly important because consumers increasingly rely on internet for their regular information search and purchase. The recent cyber-attacks

Published in Blog

Tagged under: branding, buying behaviour, marketing, Online, order fulfilment, privacy, purchase, security, website look and feel

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Make them ‘buy now’: How to make users comfortable in buying through your website?

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