buying behaviour – Paurav Shukla

Make them ‘buy now’: How to make users comfortable in buying through your website?

Thursday, 11 September 2014 by Paurav Shukla

Importance of consumer concerns To create and sustain long-term and mutually beneficial online and offline relationships organizations need to reduce consumers’ perceived risk; increase consumer trust and lessen security and privacy concerns. Addressing these consumer concerns is highly important because consumers increasingly rely on internet for their regular information search and purchase. The recent cyber-attacks

Published in Blog

Tagged under: branding, buying behaviour, marketing, Online, order fulfilment, privacy, purchase, security, website look and feel

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Businessoffashion.com - Luxury Brand Balancing Act

Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

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What Mobile: Consumers love copycat devices, says UK study

A study on consumer habits from the University of Warwick and Glasgow Caledonian University London in the UK has suggested that companies like Apple and Samsung might be making a mistake by trying to set themselves apart from the rest of the market.

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Make them ‘buy now’: How to make users comfortable in buying through your website?

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