Paurav Shukla

PauravShukla.com (Marketing, Research, Luxury, Branding and more...)
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The local dimension of luxury

Monday, 01 March 2010 by Paurav Shukla
[podcast]http://www.pauravshukla.com/podcast/local-luxury.mp3[/podcast] Recently, I was re-reading the book ‘luxury brand management’ wherein the authors – Chevalier and Mazzalovo – suggest three criteria to classify a luxury item: (a) strong artistic content; (b) unique craftsmanship and (c) international reputation. While I agree that the artistic content and craftsmanship is what differentiates most luxury product and brands from

You may also want to read these posts...

  • Synthetic diamonds are forever too, or are they!
  • They are not all same (Part 2): Differences in Asian Luxury Consumption
  • They are not all same (Part 1): how Asian consumers differ in their luxury consumption – case of India
  • Published in Blog, Luxury marketing, Podcasts
Tagged under: Asia, Brand management, Brighton, Business, conspicuous, France, Gujarat, India, Luxury good, Luxury marketing, marketing, status
luxury in china - an old chinese sculpture

Massification of Luxury: the Chinese Invasion

Sunday, 31 January 2010 by Paurav Shukla
[podcast]http://www.pauravshukla.com/podcast/luxurychina.mp3[/podcast] Analysts world over have been writing about luxury consumption among the Chinese consumers. Few have also discussed the issues of Chinese luxury brands aimed at global consumers including ‘Shanghai Tang’ and ‘LaVie’. However, there is little discussion on how slowly but steadily Chinese entrepreneurs are acquiring or taking over Western luxury brands. This post

You may also want to read these posts...

  • How in-store sampling influences your choice?
  • Call for Papers: 2013 IMRA International Conference, Zagreb, Croatia
  • Wooing Indian luxury alcohol brand consumers
  • Published in Blog, Luxury marketing, Podcasts
Tagged under: Add new tag, Asia, Business, China, Fashion, Hong Kong, Luxury good, Luxury marketing, marketing, massification, Savile Row, World War II

Status (luxury) consumption in cross-national context: Managerial implications

Saturday, 23 January 2010 by Paurav Shukla
[podcast]http://www.pauravshukla.com/podcast/status2.mp3[/podcast] In my earlier post ‘Status (luxury) consumption among British and Indian customers’, I discussed the theoretical implications relating to one of my recently published study in the International Marketing Review. In this post, I am going to focus on the managerial implications. Image by minxlj via Flickr To briefly summarise the study, it focused

You may also want to read these posts...

  • What is your Chinese New Year luxury strategy?
  • What makes a good luxury brand great?
  • Comparing the luxury brand value
  • Published in Blog, Luxury marketing, Podcasts
Tagged under: Add new tag, Brand, Business, conspicuous consumption, Consulting, India, luxury consumption, Luxury marketing, marketing, Marketing and Advertising, Marketing strategy, status, status consumption

Consequences of consumer confusion

Friday, 25 December 2009 by Paurav Shukla
[podcast]http://www.pauravshukla.com/podcast/consumerconfusion1.mp3[/podcast] As stated in my earlier post ‘antecedents to consumer confusion‘, I shall focus on consequences of consumer confusion in this post. The earlier post focused on three important antecedents to consumer confusion namely; expectations, attribute confusion and information confusion in the context of financial services industry (i.e. banks, insurance. credit card, mortgage and other

You may also want to read these posts...

  • Effect of interpersonal influences on luxury consumption: empirical evidence
  • Is the investment on brand origin and brand image worth it? Case of luxury brands
  • Special issue of APJML on ‘Emerging Trends for Marketing in Asia’
  • Published in Blog, Podcasts
Tagged under: Business, Company, Competitive intelligence, confusion, consumer, credit card, customer, Financial services, Insurance, marketing, Psychology, Research

Podcast: Antecedents to consumer confusion

Tuesday, 22 December 2009 by Paurav Shukla

Listen to the podcast on the ‘antecedents to consumer confusion’. The original article can be found here: Antecedents to consumer confusion in financial services industry This being my first podcast I would really appreciate any feedback on this. [podcast]http://www.pauravshukla.com/podcast/consumerconfusion.mp3[/podcast] You may also want to read these posts…What goals do you strive for? Should luxury brands

You may also want to read these posts...

  • Announcement: 2011 MAG Scholar Conference
  • What is luxury?
  • How many times have you been mis-sold?
  • Published in Podcasts
Tagged under: Add new tag, Blog, Business, Financial services, ITunes, Podcasts, Twitter, United States

Antecedents to consumer confusion in financial services industry

Thursday, 03 December 2009 by Paurav Shukla

It is only the later part of the 20th century financial services institutions (FSIs) started morphing into a different shape altogether. Previously, a bank provided only banking services (i.e. mostly a place where you can deposit and withdraw money or similar assets). However, banks changed their role in a short span of time from consumer

You may also want to read these posts...

  • Status (luxury) consumption among British and Indian consumers
  • Global marketing
  • Published in Blog, Podcasts
Tagged under: Add new tag, attribute confusion, Business, consumer confusion, consumer credit, consumer debt, credit card, expectations, Financial services, financial services industry, FSI, information confusion, Market Research, marketing, Mortgage

Impulsive buying behaviour in recession

Thursday, 02 April 2009 by Paurav Shukla

Researchers suggest that 90% people across the world make occasional impulse purchases. However, when asked about impulsive buying behaviour approximately 30% to 50% only classify themselves as impulsive. This highlights two interesting issues: (1) consumers’ own understanding of what is impulsive; and (2) the difference between what consumers portray and what they really do. While

  • Published in Blog
Tagged under: Advertising and Marketing, Behavior, Business, consumer, Impulse purchase, Market Research, Taylor Nelson Sofres, United States
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Latest mass media appearances

  • Escaping the 'wild swings' of the stock market: Why Elon Musk should take Tesla private
    Taking Tesla private may work for Musk and retain the luxury brand image.
  • How brands that disguise their origins do damage to their bottom line
    When brands try to disguise their origin and are found out later on, it can have a significant impact on their bottom-line.
  • Why Elon Musk should take Tesla private
    Taking Tesla private may help retain the luxury image of the brand in consumers' minds.
  • Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances
    Research by Prof. Shukla has shown than publicity campaigns can help combat alcohol-fueled sexual contact.
  • NewsWeek - Why the perceived value of lab-made diamonds is on the up
    Although synthetic, lab-made diamonds are similar in quality to natural ones.
  • Business Insider - Lab-made diamonds are posing threat to the natural ones
    Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. How they pose challenge to the natural diamond industry.
  • Scroll.in - How lab-made diamonds are stealing the shine (and market share) from natural ones
    More than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings?
  • The Conversation - How lab-made diamonds are stealing market share from natural ones
    Why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry.
  • The Guardian - The luxury market is tricky to crack but the rewards can be great
    Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten.
  • Businessoffashion.com - Luxury Brand Balancing Act
    Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

What others are reading now…

  • Influence of prospect payments psychology and pricing
  • About me
  • What is luxury?
  • Engaging the gamers: what motivates gamers to purchase virtual goods
  • Status (luxury) consumption among British and Indian consumers
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