The local dimension of luxury
- Published in Blog, Luxury marketing, Podcasts
Massification of Luxury: the Chinese Invasion
- Published in Blog, Luxury marketing, Podcasts
Status (luxury) consumption in cross-national context: Managerial implications
- Published in Blog, Luxury marketing, Podcasts
Consequences of consumer confusion
Podcast: Antecedents to consumer confusion
Listen to the podcast on the ‘antecedents to consumer confusion’. The original article can be found here: Antecedents to consumer confusion in financial services industry This being my first podcast I would really appreciate any feedback on this. [podcast]http://www.pauravshukla.com/podcast/consumerconfusion.mp3[/podcast] You may also want to read these posts…What goals do you strive for? Should luxury brands
- Published in Podcasts
Antecedents to consumer confusion in financial services industry
It is only the later part of the 20th century financial services institutions (FSIs) started morphing into a different shape altogether. Previously, a bank provided only banking services (i.e. mostly a place where you can deposit and withdraw money or similar assets). However, banks changed their role in a short span of time from consumer
Impulsive buying behaviour in recession
Researchers suggest that 90% people across the world make occasional impulse purchases. However, when asked about impulsive buying behaviour approximately 30% to 50% only classify themselves as impulsive. This highlights two interesting issues: (1) consumers’ own understanding of what is impulsive; and (2) the difference between what consumers portray and what they really do. While
- Published in Blog
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