Paurav Shukla
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Should luxury brands use twitter?
Segmenting luxury brand consumers
Waving Good bye to Google Wave: Lessons in positioning
Apple’s ‘Antennagate’: How not to deal with an issue when you are a leader
The compromise effect in our decision making
Status (luxury) consumption among British and Indian consumers
Antecedents to consumer confusion in financial services industry
Impact of contextual factors, brand loyalty and brand switching on purchase decisions
Consequences of consumer confusion
Luxury brands in recession: Developing a better value proposition and luxury brand strategy
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