Paurav Shukla
Marketing, Research, International marketing, Luxury marketing and more…
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Recent mass media appearances
Brown Bag Coture: National Post of Canada
Luxury brand extension: handle with care - Luxury Society
Valuing the luxury purchase - Luxury Facts Magazine
Interpersonal Influences on British & Indian Luxury Consumption
Fashion’s Exhibitionist Streak - Woman\'s Wear Daily
Defining luxury: the conundrum of perspectives - Luxury Society
Should luxury brands use Twitter? - Luxury Society
Managing Luxury Brands in Recession - Evan Carmichael Entrepreneurship Forum
Massification of Luxury: the Chinese Invasion
Middle-aged consumers & luxury consumption
Dissecting icons: Live Mint (Collboration between WSJ & Hindustan Times)
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What is your Chinese New Year luxury strategy?
What makes a good luxury brand great?
Comparing the luxury brand value
2012 IMRA Emerging Markets Conference in London
Luxury marketing: exploiting the heritage code of luxury brands
Antecedents to consumer confusion in financial services industry
Status (luxury) consumption among British and Indian consumers
Luxury brands in recession: Developing a better value proposition and luxury brand strategy
Status (luxury) consumption in cross-national context: Managerial implications
What is luxury?
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