Paurav Shukla

PauravShukla.com (Marketing, Research, Luxury, Branding and more...)
  • Home
  • About me
  • Teaching
    • Product & brand management for luxury goods
    • Comparative consumer behaviour
    • Strategic Planning & Marketing
    • Marketing research
    • Marketing in international context
  • Consulting & Training
  • Publications
  • Grants
  • Recognitions
  • Media

They are not all same (Part 2): Differences in Asian Luxury Consumption

Monday, 29 June 2015 by Paurav Shukla

  In the part 1, I discussed how many luxury brands are failing across Asia as they treat Asian consumers as a homogeneous group and how it led my co-authors and I to examine this phenomenon in-depth. Using the value perceptions framework and theory of impression management, we discovered some very interesting differences among consumers

You may also want to read these posts...

  • Seriously, I thought Haier was a German brand! Detrimental effects of country of origin misclassification on bottomline
  • “Naming and shaming obesity, not the person”: negative attitudes towards obesity leads to eating healthily but diet plans may backfire
  • Synthetic diamonds are forever too, or are they!
  • Published in Luxury marketing
Tagged under: Asia, branding, China, India, indonesia, Luxury marketing, marketing, value

Announcement: 2011 MAG Scholar Conference

Thursday, 06 May 2010 by Paurav Shukla

For those of you who are researching the Asian economies, this is an interesting chance to participate in the debate. The ‘Marketing in Asia Group’ (MAG) is organizing the 2011 MAG Scholar Conference in Christchurch, New Zealand. MAG consists of more than 400 researchers from all over the world and this conference will be a

You may also want to read these posts...

  • How in-store sampling influences your choice?
  • Call for Papers: 2013 IMRA International Conference, Zagreb, Croatia
  • Event Invitation: Beyond Bling: The role of conspicuous consumption in today’s society
  • Published in Latest Qs & Reviews
Tagged under: Asia, Business, Christchurch, Cross-cultural, MAG, marketing, New Zealand, Oceania

The local dimension of luxury

Monday, 01 March 2010 by Paurav Shukla
[podcast]http://www.pauravshukla.com/podcast/local-luxury.mp3[/podcast] Recently, I was re-reading the book ‘luxury brand management’ wherein the authors – Chevalier and Mazzalovo – suggest three criteria to classify a luxury item: (a) strong artistic content; (b) unique craftsmanship and (c) international reputation. While I agree that the artistic content and craftsmanship is what differentiates most luxury product and brands from

You may also want to read these posts...

  • Does competitive intelligence help improve the bottomline? (Part 1)
  • What is your Chinese New Year luxury strategy?
  • What makes a good luxury brand great?
  • Published in Blog, Luxury marketing, Podcasts
Tagged under: Asia, Brand management, Brighton, Business, conspicuous, France, Gujarat, India, Luxury good, Luxury marketing, marketing, status
luxury in china - an old chinese sculpture

Massification of Luxury: the Chinese Invasion

Sunday, 31 January 2010 by Paurav Shukla
[podcast]http://www.pauravshukla.com/podcast/luxurychina.mp3[/podcast] Analysts world over have been writing about luxury consumption among the Chinese consumers. Few have also discussed the issues of Chinese luxury brands aimed at global consumers including ‘Shanghai Tang’ and ‘LaVie’. However, there is little discussion on how slowly but steadily Chinese entrepreneurs are acquiring or taking over Western luxury brands. This post

You may also want to read these posts...

  • Effect of interpersonal influences on luxury consumption: empirical evidence
  • Is the investment on brand origin and brand image worth it? Case of luxury brands
  • Special issue of APJML on ‘Emerging Trends for Marketing in Asia’
  • Published in Blog, Luxury marketing, Podcasts
Tagged under: Add new tag, Asia, Business, China, Fashion, Hong Kong, Luxury good, Luxury marketing, marketing, massification, Savile Row, World War II
Status consumption

Status (luxury) consumption among British and Indian consumers

Saturday, 09 January 2010 by Paurav Shukla
[podcast]http://www.pauravshukla.com/podcast/status1.mp3[/podcast] Recently one of my research papers got published in the ‘International Marketing Review’. It focused on comparing the status consumption tendencies of British and Indian consumers. In this post, I shall focus on the findings of this study. Firstly, let me define what status consumption is and how it affects our behaviour? Researchers define

You may also want to read these posts...

  • The compromise effect in our decision making
  • Thriving on consumer irrationality
  • What is luxury?
  • Published in Blog, Luxury marketing, Podcasts
Tagged under: Asia, Brand, conspicuous, India, International marketing, international marketing review, luxury consumption, Luxury marketing, marketing, Research, Social status, status consumption

Connect with me via...

Downloads

Download my latest books on "Marketing Research" for FREE

Latest mass media appearances

  • Escaping the 'wild swings' of the stock market: Why Elon Musk should take Tesla private
    Taking Tesla private may work for Musk and retain the luxury brand image.
  • How brands that disguise their origins do damage to their bottom line
    When brands try to disguise their origin and are found out later on, it can have a significant impact on their bottom-line.
  • Why Elon Musk should take Tesla private
    Taking Tesla private may help retain the luxury image of the brand in consumers' minds.
  • Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances
    Research by Prof. Shukla has shown than publicity campaigns can help combat alcohol-fueled sexual contact.
  • NewsWeek - Why the perceived value of lab-made diamonds is on the up
    Although synthetic, lab-made diamonds are similar in quality to natural ones.
  • Business Insider - Lab-made diamonds are posing threat to the natural ones
    Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. How they pose challenge to the natural diamond industry.
  • Scroll.in - How lab-made diamonds are stealing the shine (and market share) from natural ones
    More than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings?
  • The Conversation - How lab-made diamonds are stealing market share from natural ones
    Why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry.
  • The Guardian - The luxury market is tricky to crack but the rewards can be great
    Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten.
  • Businessoffashion.com - Luxury Brand Balancing Act
    Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

What others are reading now…

  • Luxury brands in recession: Developing a better value proposition and luxury brand strategy
  • Massification of Luxury: the Chinese Invasion
  • Pie Register – Login
  • About me
  • Does competitive intelligence help improve the bottomline? (Part 1)
Download the premium (ad-free) version of my Marketing Research book here

Popular Posts this week

  • Pie Register – Login 86 views
  • Segmenting luxury brand consumers 84 views
  • Engaging the gamers: what motivates gamers to purchase virtual goods 57 views
  • What is luxury? 54 views
  • The compromise effect in our decision making 43 views

Twit in…

4 days agoThe regulations and its regulatory execution will have to be more and more proactive if we want to have a positive… https://t.co/aDHEoLcgfj
Follow @paurav

© 2020. All rights reserved pauravshukla.com.

TOP
Send this to a friend