Paurav Shukla

PauravShukla.com (Marketing, Research, Luxury, Branding and more...)
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Propect pricing iphone android

Influence of prospect payments psychology and pricing

Thursday, 17 March 2011 by Paurav Shukla

Influence of prospect payments on pricing OR should you charge more for your iPhone app?

You may also want to read these posts...

  • How in-store sampling influences your choice?
  • Wooing Indian luxury alcohol brand consumers
  • Comparing the luxury brand value
  • Published in Latest Qs & Reviews
Tagged under: Android, Android Market, App Store, Apple, consumer, Google, Handhelds, IPhone, ITunes, pricing, Smartphone
iPhone4

Apple’s ‘Antennagate’: How not to deal with an issue when you are a leader

Saturday, 17 July 2010 by Paurav Shukla

While listening and later on reading Apple’s defence of the ‘Antennagate’, I felt how much strategic thinking has gone into this and how the debate was PR driven rather than having any talk of substance. Apple won praise of customers and non-customers alike because it stayed at the upper spectrum debate previously. It looked at

You may also want to read these posts...

  • Should luxury brands use twitter?
  • The compromise effect in our decision making
  • Published in Blog
Tagged under: Antennagate, Apple, IPhone, iPhone4, leadership, Mass media, Microsoft, Nokia, Research In Motion, Sony, Steve Jobs, strategy

Thriving on consumer irrationality

Sunday, 06 June 2010 by Paurav Shukla

It has been well-established in psychology literature that consumers are highly irrational in most of their decision making. Moreover, Daniel Kahneman (the Noble laureate) and Amos Tversky (who would have also won it if he didn’t die in 1996) have shown using various experiments throughout their research career that we as consumers are very poor

You may also want to read these posts...

  • Beyond Bling: Comparing Conspicuous Consumption in Today’s Society
  • Make them ‘buy now’: How to make users comfortable in buying through your website?
  • Invite: Status Consumption: A Journey Through Time & Cultures
  • Published in Blog
Tagged under: Amos Tversky, Apple, Apple iPad, Consumer irrationality, Dan Ariely, Daniel Kahneman, Decision making, Ford Mondeo, marketing, Predictably Irrational, Predictably Irrational: The Hidden Forces That Shape Our Decisions, Steve Jobs

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Latest mass media appearances

  • Escaping the 'wild swings' of the stock market: Why Elon Musk should take Tesla private
    Taking Tesla private may work for Musk and retain the luxury brand image.
  • How brands that disguise their origins do damage to their bottom line
    When brands try to disguise their origin and are found out later on, it can have a significant impact on their bottom-line.
  • Why Elon Musk should take Tesla private
    Taking Tesla private may help retain the luxury image of the brand in consumers' minds.
  • Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances
    Research by Prof. Shukla has shown than publicity campaigns can help combat alcohol-fueled sexual contact.
  • NewsWeek - Why the perceived value of lab-made diamonds is on the up
    Although synthetic, lab-made diamonds are similar in quality to natural ones.
  • Business Insider - Lab-made diamonds are posing threat to the natural ones
    Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. How they pose challenge to the natural diamond industry.
  • Scroll.in - How lab-made diamonds are stealing the shine (and market share) from natural ones
    More than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings?
  • The Conversation - How lab-made diamonds are stealing market share from natural ones
    Why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry.
  • The Guardian - The luxury market is tricky to crack but the rewards can be great
    Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten.
  • Businessoffashion.com - Luxury Brand Balancing Act
    Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

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Twit in…

9 days agoThe regulations and its regulatory execution will have to be more and more proactive if we want to have a positive… https://t.co/aDHEoLcgfj
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