Paurav Shukla

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Thriving on consumer irrationality

Sunday, 06 June 2010 by Paurav Shukla

It has been well-established in psychology literature that consumers are highly irrational in most of their decision making. Moreover, Daniel Kahneman (the Noble laureate) and Amos Tversky (who would have also won it if he didn’t die in 1996) have shown using various experiments throughout their research career that we as consumers are very poor

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Tagged under: Amos Tversky, Apple, Apple iPad, Consumer irrationality, Dan Ariely, Daniel Kahneman, Decision making, Ford Mondeo, marketing, Predictably Irrational, Predictably Irrational: The Hidden Forces That Shape Our Decisions, Steve Jobs

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Latest mass media appearances

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