abandonment – Paurav Shukla

People helping another consumer shop online

A potential solution to the trillion dollar digital shopping cart abandonment challenge

Monday, 23 December 2019 by Paurav Shukla

Digital shopping cart abandonment is a trillion dollar problem that is prevalent across the e-commerce industry irrespective of the sector. Our research sheds light on how to solve this challenge using the self-regulation motivation.

Published in Blog, Luxury marketing, Technology

Tagged under: abandonment, cart, digital, luxury branding, Shopping

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A potential solution to the trillion dollar digital shopping cart abandonment challenge

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