Strategic Marketing & Planning

The present day strategic orientation to marketing has evolved through multiple stages. In strategic marketing the dynamism can only be maintained by proactive approach to strategic thinking. This calls for using systems and methods, which can enhance the responsiveness of the firm. The aim of this module is to provide participants with a systematic understanding of knowledge relating to the body of management theory and practice known as ‘marketing management’ focusing on strategic perspectives.

Module content:


Course outline

Sessions


Introduction

Customer orientation

Segmentation, Targeting and Positioning

Strategic marketing planning

Market dynamics and competition

Consumer behaviour

Product strategy

Pricing strategy

Communication strategy

Logistics strategy

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Posted by Dr. Paurav Shukla on Nov 28th, 2009 and filed under Strategic marketing. You can follow any responses to this entry through the RSS 2.0. Responses are currently closed, but you can trackback from your own site.

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