Comments on: Status (luxury) consumption among British and Indian consumers

By: Dr. Paurav Shukla

Dr. Paurav Shukla — Sat, 05 Jun 2010 20:54:48 +0000

Hi Jacks,

It seems you haven’t looked at the bottom of the article where it states my paper published in ‘international marketing review’ from which the excerpts have been taken. Have a look.

By: jacks

jacks — Thu, 03 Jun 2010 00:42:53 +0000

well, wheres the references?

By: Parag Shah

Parag Shah — Sat, 17 Apr 2010 08:31:55 +0000

It is easy to assume that Britishers are more brand conscious however I believe that Indians are no less so. It depends in what part of India r u in. In Mumbai u find global consumers and just 100 miles away in a small village u may find someone who hardly understand brands. So, it depends. I guess it will be hard to generalize here.

By: Greg

Greg — Thu, 15 Apr 2010 05:15:21 +0000

WOW! When I started this post and that expression remains so after finishing reading the whole. Cross-national research in luxury business is unheard of and you have taken that task on is highly commendeable. Keep working on it. Best, Greg

By: Andy Naville

Andy Naville — Sun, 04 Apr 2010 15:43:05 +0000

I can so clearly see us Brits to be brand conscious in comparison to Indians. We are one of the most brand conscious consumerist societies across the world. Where I work in the city, if you are not wearing a high-end brand you cannot be a part of that social club. It’s just so amazing to see that the person is defined by the brand he or she is wearing rather than what he or she is.

By: Lynn Aston

Lynn Aston — Tue, 30 Mar 2010 06:00:37 +0000

It appears that you’ve put a solid amount of effort into your article and I want to see a lot more of these on the Internet these days. It is hard to find true quality content and yours is par excellence. I do not have a bunch to to say in reply, I only wanted to register to say fantastic work.

By: Vy Tran

Vy Tran — Mon, 08 Mar 2010 16:11:06 +0000

Dear Sir,
I intend to conduct a survey as you did for Vietnam in the motorcycle context for my MBA thesis. Would you please help send me the questionnaire that you had built ?
I really need this for reference.
Look forward to hearing from you.
Tks in advance.
An Vy

By: Glenda Lennis

Glenda Lennis — Mon, 08 Feb 2010 08:30:55 +0000

The idea you explored is quite practical Paurav. The practical implications are clear that the management can control these factors and improve their brand’s position substantially in consumers minds. Though, the point made on generalizing is quite pertinent. But, after living in SE Asia for a while I can say that most people there are still collective in comparison to the people from western world.

By: Martinn

Martinn — Sat, 06 Feb 2010 22:32:48 +0000

yes. no reasearc is perfect. but these imperfections help us learn more. though generalizations has its own problems too. I generally recommend avoiding generalizations. would like to know more about the paper you refer to. Give a full reference please.

By: Dr. Paurav Shukla

Dr. Paurav Shukla — Wed, 13 Jan 2010 22:29:53 +0000

Very good observation Carol. It certainly would be a mistake to call all British consumers as individualistic and all Indian consumers as collectivist. However, looking at the available research Britain as a market has been defined as an individualistic market and India as collectivist. So, what we can infer is one market tends towards higher levels of individualism in comparison to the other and vice versa.

The other thing I would also mention here is that like a lot of precaution was taken with regard sampling as well as measurement equivalence (Refer to Steenkamp and Baumgartner 1998). Moreover, in the original paper under the limitations the issue you have cited here has been mentioned clearly. Looking at the employment of representative sample and measurement equivalence we can say that the findings provide a higher predictability of consumption practices. I would request you to have a look at the paper and see if you find the rigour employed in developing the paper satisfies you and in turn answers your query further.