Luxury branding: back to basics
When using luxury brands consumers make a subtle claim that they are special, different and at the very forefront of social trends. Therefore, creating a fit between the social trends and keeping up with them is one of the critical strategic issues for all luxury brands. However, with mass-market brands gradually upgrading their appearance, strategic
- Published in Blog, Luxury marketing
The Alternative Vote (AV): moving from nominal to ordinal measurement
Tomorrow is a very important day for British citizens when we shall decide our next voting system – labelled as the Alternative Vote (AV). Presently, we use a simple voting system called ‘First past the post’ (FPTP). In this system, the candidate who has won the most amount of votes is the winner. So, lets
- Published in Blog
Influence of prospect payments psychology and pricing
Influence of prospect payments on pricing OR should you charge more for your iPhone app?
- Published in Latest Qs & Reviews
Effect of interpersonal influences on luxury consumption: empirical evidence
The article provides empirical evidence as to how others can influence purchase of luxury goods in different markets and suggests strategic managerial implications.
- Published in Blog, Luxury marketing
Is the investment on brand origin and brand image worth it? Case of luxury brands
While luxury brands spend significant amount of budget on branding, there is no empirical evidence as to is the investment really paying off from consumers’ perspective. This articles explores the influence of luxury brand origin and brand image on consumer decision making for luxury brands.
- Published in Blog, Luxury marketing
Special issue of APJML on ‘Emerging Trends for Marketing in Asia’
We are happy to announce a special issue of ‘Asia Pacific Journal of Marketing and Logistics’ on ‘Emerging Trends for Marketing in Asia’ guest edited by Prof. Kim-Shyan Fam, Prof. Ernest de Run and me. Asia is a continent of paradoxes. It has some of the fastest growing economies of the world, the largest populace,
- Published in Latest Qs & Reviews
Luxury brands & interpersonal influences
The article discusses the importance of interpersonal influences in consumption decision and why it is important in the context of luxury however has not been tested till date. Provides avenues of how it can be explored in the case of luxury.
- Published in Blog, Luxury marketing
What goals do you strive for?
Recently I was listening to the book ‘Drive’ by Daniel Pink wherein the author discusses how the present day motivational philosophy of focused on rewards and punishment falls short in today’s environment. While listening to the book one of the interesting concepts I came across was the idea of ‘performance goals’ vs. ‘learning goals’. Performance
- Published in Latest Qs & Reviews