Media

Professor Shukla’s views, interviews and comments appear in mainstream media regularly. He is commonly asked about the recent developments in the field of marketing especially in the area of branding and luxury marketing, emerging markets and consumer behaviour. Few of the recent appearances can be seen below.

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NewsWeek

Why the perceived value of lab-made diamonds is on the up

Business Insider

Lab-made diamonds are posing threat to the natural ones

Scroll.In

How lab-made diamonds are stealing the shine (and market share) from natural ones

EconoTimes

How lab-made diamonds are stealing market share from natural ones

The Conversation 

How lab-made diamonds are stealing market share from natural ones

The Sunday Times

Rich leave their Rolex at home in credit crunch

The Guardian 

The luxury market is tricky to crack but the rewards can be great

ZDNet

Consumers like copycat products, says UK smartphone study

Retail Wire

Do Consumers Prefer Copycat Products?

Wall Street Journal (Live Mint)

Dissecting icons

China ready news

Asian luxury consumers are diverse

Business Matters

Stop searching for a USP shoppers love copycat products

Inc. 

Why Consumers Love Copycat Products

The Conversation 

Consumers in Asia buy luxuries for different reasons to the West

What Mobile

Consumers love copycat devices, says UK study

Evan Carmichael Entrepreneurship Forum

Managing Luxury Brands in Recession

The 5 killer myths for any business OR how to fail successfully in business…

Luxury consumption: Will it really be affected by recession?

Middle-ages consumers & luxury consumption

Luxury consumption tendencies in recession: early evidence 

Epoch times

Consumers in Asia Buy Luxuries for Different Reasons to The West

Woman’s Wear Daily

Fashion’s Exhibitionist Streak

Luxury Society 

A Closer Look At Luxury Consumption In Asia

Should luxury brands use Twitter? 

Interpersonal Influences on British & Indian Luxury Consumption

Luxury brand extension: handle with care 

Defining luxury: the conundrum of perspectives

Luxury Facts

Valuing the luxury purchase

National Post of Canada

Brown Bag Couture

Warc

Asian luxury consumers are diverse

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