Research interest

·      Consumer behaviour and societal consumption experiences, Cross-cultural management and marketing issues in emerging markets

Consulting Assignments and Training programmes between 02-08

·  

•   More than 1000 man hours of training programmes delivered

  • Digital marketing strategy:

    • Strategic digital engagement and digital branding consultant for iCrossing, UK on several MNC projects. iCrossing is one of the world’s largest digital marketing companies.

  •  Marketing of financial services:

    • Conducted more than 60 special training programs for Insurance Advisors for different multinational life insurance companies like, Life Insurance Corporation of India, ICICI-Prudential, HDFC-Standard Life, OM-Kotak, Allianz Bajaj etc.

    • Punjab National Bank, one of the largest public sector banks in India.

  • Strategic marketing

    • Conducted training programme on strategic marketing management for East Brighton For You (EB4U) a £ 20 million government project for regeneration.

    • Delivered special training programme in the area of customer expectations management at Ahmedabad Management Association to senior executives of various national and multinational organizations.

    • Citizen Pharmaceutical, Strategic consultant for their branding and marketing exercise.

    • S T Shah & Co., India’s first management consulting firm to get ISO 9002 certification.

    • Ghiya Extrusions, one of the pioneers and leading manufactures of EPE cap seals in India. Consulting assignment for their international marketing endeavour.