Research Methods for Marketing (MKM13)

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• Course outline

• Assignment brief

• Sessions

  • Introduction to marketing research

  • Exploratory research 1

  • Exploratory research 2

  • Conclusive research

  • Measurement, scaling and sampling

  • Questionnaire building

  • Introduction to SPSS

  • Correlation and Regression

  • T-test and factor analysis

• Evaluation form

• Extras