Global marketing

The ultimate aim of a marketer and marketing both is to satisfy customers’ needs and wants. Customers’ worldwide share many common features however, they display a unique response when such common elements are combined. This module focuses on the daunting issues in global marketing.

Module content:

Course outline

Sessions

Global marketing mix

Marketing in emerging markets

  • Stumbleupon
  • Delicious
Print

Related Posts

No related posts.

Posted by Dr. Paurav Shukla on Nov 28th, 2009 and filed under International marketing. You can follow any responses to this entry through the RSS 2.0. Responses are currently closed, but you can trackback from your own site.

Comments are closed