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	<title>Paurav Shukla</title>
	<link>http://www.pauravshukla.com</link>
	<description>Marketing, Research, International marketing, Luxury marketing and more...</description>
	<lastBuildDate>Mon, 01 Mar 2010 23:25:30 +0000</lastBuildDate>
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		<title>The local dimension of luxury</title>
		<description><![CDATA[Recently, I was re-reading the book ‘luxury brand management’ wherein the authors – Chevalier and Mazzalovo – suggest three criteria to classify a luxury item: (a) strong artistic content; (b) unique craftsmanship and (c) international reputation.
While I agree that the artistic content and craftsmanship is what differentiates most luxury product and brands from non-luxury, I [...]

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		<li><a href="http://www.pauravshukla.com/massification-of-luxury-the-chinese-invasion" rel="bookmark">Massification of Luxury: the Chinese Invasion</a><!-- (11.2491)--></li>
		<li><a href="http://www.pauravshukla.com/status-luxury-consumption-in-cross-national-context-managerial-implications" rel="bookmark">Status (luxury) consumption in cross-national context: Managerial implications</a><!-- (10.9514)--></li>
		<li><a href="http://www.pauravshukla.com/luxury-brands-in-recession-developing-a-better-value-proposition-and-luxury-brand-strategy" rel="bookmark">Luxury brands in recession: Developing a better value proposition and luxury brand strategy</a><!-- (5.89952)--></li>
	</ol>
]]></description>
		<link>http://www.pauravshukla.com/the-local-dimension-of-luxury?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-local-dimension-of-luxury</link>
			</item>
	<item>
		<title>If most people can have it, is it Luxury?</title>
		<description><![CDATA[

Today, I went to London for a research visit and while sitting in the train for about 90 minutes I counted the number of handbags I could see and identify for fun. I was not scanning everywhere in the boggy but I was just looking at the people whom I can see directly and those [...]

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]]></description>
		<link>http://www.pauravshukla.com/if-most-people-can-have-it-is-it-luxury?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=if-most-people-can-have-it-is-it-luxury</link>
			</item>
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		<title>Massification of Luxury: the Chinese Invasion</title>
		<description><![CDATA[Analysts world over have been writing about luxury consumption among the Chinese consumers. Few have also discussed the issues of Chinese luxury brands aimed at global consumers including ‘Shanghai Tang’ and ‘LaVie’. However, there is little discussion on how slowly but steadily Chinese entrepreneurs are acquiring or taking over Western luxury brands. This post is [...]

<h3>Related Posts</h3>
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		<li><a href="http://www.pauravshukla.com/the-local-dimension-of-luxury" rel="bookmark">The local dimension of luxury</a><!-- (11.1676)--></li>
		<li><a href="http://www.pauravshukla.com/status-luxury-consumption-in-cross-national-context-managerial-implications" rel="bookmark">Status (luxury) consumption in cross-national context: Managerial implications</a><!-- (10.0385)--></li>
		<li><a href="http://www.pauravshukla.com/podcast-antecedents-to-consumer-confusion" rel="bookmark">Podcast: Antecedents to consumer confusion</a><!-- (6.58469)--></li>
	</ol>
]]></description>
		<link>http://www.pauravshukla.com/massification-of-luxury-the-chinese-invasion?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=massification-of-luxury-the-chinese-invasion</link>
			</item>
	<item>
		<title>What do teachers make? &#8211; An inspiring poem</title>
		<description><![CDATA[Came across this fabulous poem by Taylor Mali on What do teachers make? The poet puts it in words so beautifully, I could not resist putting it on my website. Enjoy&#8230;




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]]></description>
		<link>http://www.pauravshukla.com/what-do-teachers-make-an-inspiring-poem?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-do-teachers-make-an-inspiring-poem</link>
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		<title>Status (luxury) consumption in cross-national context: Managerial implications</title>
		<description><![CDATA[In my earlier post ‘Status (luxury) consumption among British and Indian customers’, I discussed the theoretical implications relating to one of my recently published study in the International Marketing Review. In this post, I am going to focus on the managerial implications.




Image by minxlj via Flickr



To briefly summarise the study, it focused on three antecedents [...]

<h3>Related Posts</h3>
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		<li><a href="http://www.pauravshukla.com/the-local-dimension-of-luxury" rel="bookmark">The local dimension of luxury</a><!-- (9.94889)--></li>
		<li><a href="http://www.pauravshukla.com/massification-of-luxury-the-chinese-invasion" rel="bookmark">Massification of Luxury: the Chinese Invasion</a><!-- (9.6002)--></li>
		<li><a href="http://www.pauravshukla.com/impact-of-attitudinal-and-behavioural-loyalty-on-future-purchase-intentions-in-cross-cultural-context" rel="bookmark">Impact of attitudinal and behavioural loyalty on future purchase intentions in cross-cultural context</a><!-- (9.37146)--></li>
	</ol>
]]></description>
		<link>http://www.pauravshukla.com/status-luxury-consumption-in-cross-national-context-managerial-implications?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=status-luxury-consumption-in-cross-national-context-managerial-implications</link>
			</item>
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		<title>Status (luxury) consumption among British and Indian consumers</title>
		<description><![CDATA[Recently one of my research papers got published in the ‘International Marketing Review’. It focused on comparing the status consumption tendencies of British and Indian consumers. In this post, I shall focus on the findings of this study.
Firstly, let me define what status consumption is and how it affects our behaviour? Researchers define status consumption [...]

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		<li><a href="http://www.pauravshukla.com/luxury-marketing-adapting-value-propositions" rel="bookmark">Luxury marketing: adapting value propositions</a><!-- (10.2632)--></li>
		<li><a href="http://www.pauravshukla.com/the-changing-face-of-luxury-business" rel="bookmark">The changing face of luxury business</a><!-- (6.70297)--></li>
	</ol>
]]></description>
		<link>http://www.pauravshukla.com/status-luxury-consumption-among-british-and-indian-consumers?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=status-luxury-consumption-among-british-and-indian-consumers</link>
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		<title>Does packaging affect your final purchase decision?</title>
		<description><![CDATA[As the Christmas vacation nears to its end and the new year beacons I had the privilege to observe, give and receive quite a few gifts. In my case though, I was mostly on the giving end of the pleasure.




Image by minifig via Flickr



While the wrapping paper was being bought and later removed from the [...]

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		<li><a href="http://www.pauravshukla.com/impact-of-contextual-factors-brand-loyalty-and-brand-switching-on-purchase-decisions" rel="bookmark">Impact of contextual factors, brand loyalty and brand switching on purchase decisions</a><!-- (6.82925)--></li>
		<li><a href="http://www.pauravshukla.com/impact-of-attitudinal-and-behavioural-loyalty-on-future-purchase-intentions-in-cross-cultural-context" rel="bookmark">Impact of attitudinal and behavioural loyalty on future purchase intentions in cross-cultural context</a><!-- (5.79596)--></li>
	</ol>
]]></description>
		<link>http://www.pauravshukla.com/does-packaging-affect-your-final-purchase-decision?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=does-packaging-affect-your-final-purchase-decision</link>
			</item>
	<item>
		<title>Consequences of consumer confusion</title>
		<description><![CDATA[As stated in my earlier post &#8216;antecedents to consumer confusion&#8216;, I shall focus on consequences of consumer confusion in this post. The earlier post focused on three important antecedents to consumer confusion namely; expectations, attribute confusion and information confusion in the context of financial services industry (i.e. banks, insurance. credit card, mortgage and other such [...]

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		<li><a href="http://www.pauravshukla.com/podcast-antecedents-to-consumer-confusion" rel="bookmark">Podcast: Antecedents to consumer confusion</a><!-- (14.7581)--></li>
		<li><a href="http://www.pauravshukla.com/customer-satisfaction-is-that-what-we-should-measure-really" rel="bookmark">Customer satisfaction: Is that what we should measure? Really?</a><!-- (9.82261)--></li>
		<li><a href="http://www.pauravshukla.com/status-luxury-consumption-in-cross-national-context-managerial-implications" rel="bookmark">Status (luxury) consumption in cross-national context: Managerial implications</a><!-- (7.60052)--></li>
	</ol>
]]></description>
		<link>http://www.pauravshukla.com/consequences-of-consumer-confusion?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=consequences-of-consumer-confusion</link>
			</item>
	<item>
		<title>Podcast: Antecedents to consumer confusion</title>
		<description><![CDATA[Listen to the podcast on the &#8216;antecedents to consumer confusion&#8217;. The original article can be found here:
Antecedents to consumer confusion in financial services industry
This being my first podcast I would really appreciate any feedback on this.


Related Posts

		Consequences of consumer confusion
		Status (luxury) consumption in cross-national context: Managerial implications
	


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		<li><a href="http://www.pauravshukla.com/consequences-of-consumer-confusion" rel="bookmark">Consequences of consumer confusion</a><!-- (12.0257)--></li>
		<li><a href="http://www.pauravshukla.com/status-luxury-consumption-in-cross-national-context-managerial-implications" rel="bookmark">Status (luxury) consumption in cross-national context: Managerial implications</a><!-- (5.06429)--></li>
	</ol>
]]></description>
		<link>http://www.pauravshukla.com/podcast-antecedents-to-consumer-confusion?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=podcast-antecedents-to-consumer-confusion</link>
			</item>
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		<title>Will Google WAVE really become successful?</title>
		<description><![CDATA[Call me a cynic, but I have been using Google wave since last 4 weeks and one of the things I find is, IT&#8217;S NOT ENGAGING ENOUGH. There you go, I said it. Image via Wikipedia
I don&#8217;t find any compelling reason for using it. One can argue that, you don&#8217;t have all your friends using [...]

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		<li><a href="http://www.pauravshukla.com/inbound-marketing-get-found-using-google-social-media-and-blogs" rel="bookmark">Inbound Marketing: Get Found Using Google, Social Media, and Blogs</a><!-- (8.03588)--></li>
		<li><a href="http://www.pauravshukla.com/innovation-adoption-and-consumer-behaviour" rel="bookmark">Innovation, adoption and consumer behaviour</a><!-- (5.49295)--></li>
	</ol>
]]></description>
		<link>http://www.pauravshukla.com/will-google-wave-really-become-successful?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=will-google-wave-really-become-successful</link>
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