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Elements – Latest Posts

November 29, 2020

LATEST POSTS

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LATEST POSTS

LVMH & Tiffany: The master negotiator is at play again!

10 June 2020 By Paurav Shukla in Blog, Luxury marketing

People helping another consumer shop online

A potential solution to the trillion dollar digital shopping cart abandonment challenge

23 December 2019 By Paurav Shukla in Blog, Luxury marketing, Technology

What is your digital value strategy?

02 June 2019 By Paurav Shukla in Blog, Luxury marketing, Technology

Engaging the gamers: what motivates gamers to purchase virtual goods

24 March 2018 By Paurav Shukla in Blog, Mobile, Technology

Seriously, I thought Haier was a German brand! Detrimental effects of country of origin misclassification on bottomline

09 June 2017 By Paurav Shukla in Blog, Luxury marketing

LATEST POSTS #4

Read more +10 June 2020 By Paurav Shukla in Blog, Luxury marketing

LVMH & Tiffany: The master negotiator is at play again!

Read more +23 December 2019 By Paurav Shukla in Blog, Luxury marketing, Technology

A potential solution to the trillion dollar digital shopping cart abandonment challenge

Read more +02 June 2019 By Paurav Shukla in Blog, Luxury marketing, Technology

What is your digital value strategy?

LATEST POSTS

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10/06/2020in Blog, Luxury marketing
LVMH & Tiffany: The master negotiator is at play again!
The LVMH's Tiffany acquisition was announced in late 2019. However, recently, rumours have emerged that LVMH has got cold fit in paying 37% premium for an acquisition in this COVID-19 era. I offer an alternative account of what may be going on behind the scene. Speculative I know, but nothing is impossible in the master negotiator Bernard Arnault's...
23/12/2019in Blog, Luxury marketing, Technology
A potential solution to the trillion dollar digital shopping cart abandonment challenge
Digital shopping cart abandonment is a trillion dollar problem that is prevalent across the e-commerce industry irrespective of the sector. Our research sheds light on how to solve this challenge using the self-regulation motivation. ...

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LVMH & Tiffany: The master negotiator is at play again!
The LVMH's Tiffany acquisition was announced in late 2019. However, recently, rumours have emer...
A potential solution to the trillion dollar digital shopping cart abandonment challenge
Digital shopping cart abandonment is a trillion dollar problem that is prevalent across the e-c...
What is your digital value strategy?
Value is a fundamental driver for consumer decision making. However, many organizations are unc...

LATEST POSTS

VIEW ALL -

10 June 2020 by Paurav Shukla, in Blog,Luxury marketing
LVMH & Tiffany: The master negotiator is at play again!
The LVMH's Tiffany acquisition was announced in late 2019. However, recently, ru...
READ MORE +
23 December 2019 by Paurav Shukla, in Blog,Luxury marketing,Technology
A potential solution to the trillion dollar digital shopping cart abandonment challenge
Digital shopping cart abandonment is a trillion dollar problem that is prevalent...
READ MORE +
02 June 2019 by Paurav Shukla, in Blog,Luxury marketing,Technology
What is your digital value strategy?
Value is a fundamental driver for consumer decision making. However, many organi...
READ MORE +

Latest posts carousel

Read more + June 10, 2020 By Paurav Shukla in Blog, Luxury marketing
LVMH & Tiffany: The master negotiator is at play again!
Read more + December 23, 2019 By Paurav Shukla in Blog, Luxury marketing, Technology
A potential solution to the trillion dollar digital shopping cart abandonment challenge
Read more + June 2, 2019 By Paurav Shukla in Blog, Luxury marketing, Technology
What is your digital value strategy?
Read more + March 24, 2018 By Paurav Shukla in Blog, Mobile, Technology
Engaging the gamers: what motivates gamers to purchase virtual goods
Read more + June 9, 2017 By Paurav Shukla in Blog, Luxury marketing
Seriously, I thought Haier was a German brand! Detrimental effects of country of origin misclassification on bottomline
Read more + March 20, 2017 By Paurav Shukla in Blog
“Naming and shaming obesity, not the person”: negative attitudes towards obesity leads to eating healthily but diet plans may backfire
Read more + November 21, 2016 By Paurav Shukla in Blog, Luxury marketing
Synthetic diamonds are forever too, or are they!
Read more + June 15, 2015 By Paurav Shukla in Blog, Luxury marketing
They are not all same (Part 1): how Asian consumers differ in their luxury consumption – case of India
Read more + November 21, 2014 By Paurav Shukla in Blog, Luxury marketing
Beyond Bling: Comparing Conspicuous Consumption in Today’s Society
Read more + September 11, 2014 By Paurav Shukla in Blog
Make them ‘buy now’: How to make users comfortable in buying through your website?