It took me some time, but I have been able to finish the compendium I wrote on ‘Marketing Research’. It is now available on http://bookboon.co.uk/student/marketing/marketing-research-an-introduction
The book contains eight chapters focusing on the marketing research process in details and it’s more of a how to guide. It has been written keeping novice researchers and practitioners in mind. Have a look.
Would love to hear from you all about it.