Paurav Shukla

PauravShukla.com (Marketing, Research, Luxury, Branding and more...)
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    • Comparative consumer behaviour
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A potential solution to the trillion dollar digital shopping cart abandonment challenge

Monday, 23 December 2019 by Paurav Shukla

Digital shopping cart abandonment is a trillion dollar problem that is prevalent across the e-commerce industry irrespective of the sector. Our research sheds light on how to solve this challenge using the self-regulation motivation.

You may also want to read these posts...

  • Luxury branding: back to basics
  • If most people can have it, is it Luxury?
  • Does packaging affect your final purchase decision?
  • Published in Blog, Luxury marketing, Technology
Tagged under: abandonment, cart, digital, luxury branding, Shopping

What is your digital value strategy?

Sunday, 02 June 2019 by Paurav Shukla

Value is a fundamental driver for consumer decision making. However, many organizations are unclear about what value consumer derive from their products or services. Moreover, this is even more complicated in the digital environment. Using research over the past decade, I provide a strategic toolkit to think and thrive through developing and managing digital value for your organization. 

You may also want to read these posts...

  • “Naming and shaming obesity, not the person”: negative attitudes towards obesity leads to eating healthily but diet plans may backfire
  • Synthetic diamonds are forever too, or are they!
  • They are not all same (Part 2): Differences in Asian Luxury Consumption
  • Published in Blog, Luxury marketing, Technology
Tagged under: digital, marketing, strategy, value

Engaging the gamers: what motivates gamers to purchase virtual goods

Saturday, 24 March 2018 by Paurav Shukla

Virtual goods market generates more than $15 billion in annual revenue globally and is rising rapidly. We demonstrate how and which extrinsic and intrinsic motivations influence gamers to engage and purchase virtual goods. In examining the interactive effects of individual- and group-level variables, we uncover the social influence dynamics that drive virtual purchase behaviour. Thus, we answer if the virtual economy-based purchase behaviour demonstrates an extension of real-world behaviour.

You may also want to read these posts...

  • What goals do you strive for?
  • Published in Blog, Mobile, Technology
Tagged under: community, gaming, goods, intrinsic motivation, MMORPG, Motivation, virtual

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Latest mass media appearances

  • Escaping the 'wild swings' of the stock market: Why Elon Musk should take Tesla private
    Taking Tesla private may work for Musk and retain the luxury brand image.
  • How brands that disguise their origins do damage to their bottom line
    When brands try to disguise their origin and are found out later on, it can have a significant impact on their bottom-line.
  • Why Elon Musk should take Tesla private
    Taking Tesla private may help retain the luxury image of the brand in consumers' minds.
  • Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances
    Research by Prof. Shukla has shown than publicity campaigns can help combat alcohol-fueled sexual contact.
  • NewsWeek - Why the perceived value of lab-made diamonds is on the up
    Although synthetic, lab-made diamonds are similar in quality to natural ones.
  • Business Insider - Lab-made diamonds are posing threat to the natural ones
    Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. How they pose challenge to the natural diamond industry.
  • Scroll.in - How lab-made diamonds are stealing the shine (and market share) from natural ones
    More than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings?
  • The Conversation - How lab-made diamonds are stealing market share from natural ones
    Why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry.
  • The Guardian - The luxury market is tricky to crack but the rewards can be great
    Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten.
  • Businessoffashion.com - Luxury Brand Balancing Act
    Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

What others are reading now…

  • Luxury brands in recession: Developing a better value proposition and luxury brand strategy
  • Massification of Luxury: the Chinese Invasion
  • Does competitive intelligence help improve the bottomline? (Part 1)
  • Pie Register – Login
  • About me
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Popular Posts this week

  • Pie Register – Login 86 views
  • Segmenting luxury brand consumers 84 views
  • Engaging the gamers: what motivates gamers to purchase virtual goods 57 views
  • What is luxury? 54 views
  • The compromise effect in our decision making 43 views

Twit in…

4 days agoThe regulations and its regulatory execution will have to be more and more proactive if we want to have a positive… https://t.co/aDHEoLcgfj
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