Strategic Marketing & Planning

Dr. Paurav Shukla — Sat, 28 Nov 2009 16:24:33 +0000

The present day strategic orientation to marketing has evolved through multiple stages. In strategic marketing the dynamism can only be maintained by proactive approach to strategic thinking. This calls for using systems and methods, which can enhance the responsiveness of the firm. The aim of this module is to provide participants with a systematic understanding of knowledge relating to the body of management theory and practice known as ‘marketing management’ focusing on strategic perspectives.