Marketing research

This course is designed to enhance the analytical capability of the participant using basic as well as advance techniques and tools of marketing research. A management student is believed to be a good analyst in the corporate world. To give justice to the same a student must learn the process of marketing research. S/he should [...]

Written on November 28, 2009 | Posted in Marketing Research | No comment

Impulsive buying behaviour in recession

Researchers suggest that 90% people across the world make occasional impulse purchases. However, when asked about impulsive buying behaviour approximately 30% to 50% only classify themselves as impulsive. This highlights two interesting issues: (1) consumers’ own understanding of what is impulsive; and (2) the difference between what consumers portray and what they really do. While [...]

Written on April 2, 2009 | Posted in Marketing Research | 1 comment

Download my book on Marketing Research

It took me some time, but I have been able to finish the compendium I wrote on ‘Marketing Research’. It is now available on http://bookboon.co.uk/student/marketing/marketing-research-an-introduction The book contains eight chapters focusing on the marketing research process in details and it’s more of a how to guide. It has been written keeping novice researchers and practitioners [...]

Written on November 18, 2008 | Posted in Marketing Research | No comment