Massification of Luxury: the Chinese Invasion
- Published in Blog, Luxury marketing, Podcasts
Status (luxury) consumption in cross-national context: Managerial implications
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- Published in Blog, Luxury marketing, Podcasts
Status (luxury) consumption among British and Indian consumers
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- Published in Blog, Luxury marketing, Podcasts
Luxury brands in recession: Developing a better value proposition and luxury brand strategy
Commenting on my last post on ‘luxury value propositions‘, Mostafa Huga and Thangaraj asked a very pertinent question, ‘how should managers’ build a better value proposition and a marketing strategy for luxury brands in recession?’ Brand management is extremely crucial for luxury industry in customer retention and keeping consumers loyal. Focusing on value propositions can
- Published in Luxury marketing
Luxury marketing: adapting value propositions
How do you convince a consumer to buy luxury products? This is one of the very important questions asked by managers involved in marketing luxury goods. Luxury consumption – especially one related to conspicuousness – seem to have changed dramatically in the last few months with consumers clearly avoiding any conscious attempt to signal wealth.
- Published in Luxury marketing
Rise of affordable luxury consumption
In past few posts, I have discussed the impact of recession on luxury consumption. In two of these posts (Luxury consumption: will it really be affected by recession? and Luxury Consumption Tendencies in Recession: Early Evidence) looking through an exploratory study, I opined that the overall luxury consumption will not decline as much in this
- Published in Luxury marketing
Luxury consumption and relatively little impact of recession: added evidence
In the earlier blog on ‘Luxury consumption: will it be affected by recession‘ I stated three reasons why top end luxury firms were less likely to get affected by the recession. The three reasons I stated were: (a) consumers at large were changing their attitude towards luxury consumption; (b) luxury firms were attracting consumers from
- Published in Luxury marketing
Managing luxury brands in recession
In the earlier blog ‘Luxury consumption: will it really be affected by recession?’ I provided my perspective on luxury consumption and effects of recession on it. I stated why there will be little affect of recession on luxury consumption. Furthermore, in a sequel to that blog I wrote another blog titled ‘consumption tendencies in recession:
- Published in Luxury marketing