Paurav Shukla

PauravShukla.com (Marketing, Research, Luxury, Branding and more...)
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luxury in china - an old chinese sculpture

Massification of Luxury: the Chinese Invasion

Sunday, 31 January 2010 by Paurav Shukla
[podcast]http://www.pauravshukla.com/podcast/luxurychina.mp3[/podcast] Analysts world over have been writing about luxury consumption among the Chinese consumers. Few have also discussed the issues of Chinese luxury brands aimed at global consumers including ‘Shanghai Tang’ and ‘LaVie’. However, there is little discussion on how slowly but steadily Chinese entrepreneurs are acquiring or taking over Western luxury brands. This post

You may also want to read these posts...

  • Synthetic diamonds are forever too, or are they!
  • They are not all same (Part 2): Differences in Asian Luxury Consumption
  • They are not all same (Part 1): how Asian consumers differ in their luxury consumption – case of India
  • Published in Blog, Luxury marketing, Podcasts
Tagged under: Add new tag, Asia, Business, China, Fashion, Hong Kong, Luxury good, Luxury marketing, marketing, massification, Savile Row, World War II

Status (luxury) consumption in cross-national context: Managerial implications

Saturday, 23 January 2010 by Paurav Shukla
[podcast]http://www.pauravshukla.com/podcast/status2.mp3[/podcast] In my earlier post ‘Status (luxury) consumption among British and Indian customers’, I discussed the theoretical implications relating to one of my recently published study in the International Marketing Review. In this post, I am going to focus on the managerial implications. Image by minxlj via Flickr To briefly summarise the study, it focused

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  • How in-store sampling influences your choice?
  • Call for Papers: 2013 IMRA International Conference, Zagreb, Croatia
  • Wooing Indian luxury alcohol brand consumers
  • Published in Blog, Luxury marketing, Podcasts
Tagged under: Add new tag, Brand, Business, conspicuous consumption, Consulting, India, luxury consumption, Luxury marketing, marketing, Marketing and Advertising, Marketing strategy, status, status consumption
Status consumption

Status (luxury) consumption among British and Indian consumers

Saturday, 09 January 2010 by Paurav Shukla
[podcast]http://www.pauravshukla.com/podcast/status1.mp3[/podcast] Recently one of my research papers got published in the ‘International Marketing Review’. It focused on comparing the status consumption tendencies of British and Indian consumers. In this post, I shall focus on the findings of this study. Firstly, let me define what status consumption is and how it affects our behaviour? Researchers define

You may also want to read these posts...

  • What is your Chinese New Year luxury strategy?
  • What makes a good luxury brand great?
  • Comparing the luxury brand value
  • Published in Blog, Luxury marketing, Podcasts
Tagged under: Asia, Brand, conspicuous, India, International marketing, international marketing review, luxury consumption, Luxury marketing, marketing, Research, Social status, status consumption

Luxury brands in recession: Developing a better value proposition and luxury brand strategy

Friday, 01 May 2009 by Paurav Shukla

Commenting on my last post on ‘luxury value propositions‘, Mostafa Huga and Thangaraj asked a very pertinent question, ‘how should managers’ build a better value proposition and a marketing strategy for luxury brands in recession?’ Brand management is extremely crucial for luxury industry in customer retention and keeping consumers loyal. Focusing on value propositions can

  • Published in Luxury marketing

Luxury marketing: adapting value propositions

Tuesday, 14 April 2009 by Paurav Shukla

How do you convince a consumer to buy luxury products? This is one of the very important questions asked by managers involved in marketing luxury goods. Luxury consumption – especially one related to conspicuousness – seem to have changed dramatically in the last few months with consumers clearly avoiding any conscious attempt to signal wealth.

  • Published in Luxury marketing

Rise of affordable luxury consumption

Sunday, 15 February 2009 by Paurav Shukla

In past few posts, I have discussed the impact of recession on luxury consumption. In two of these posts (Luxury consumption: will it really be affected by recession? and Luxury Consumption Tendencies in Recession: Early Evidence) looking through an exploratory study, I opined that the overall luxury consumption will not decline as much in this

  • Published in Luxury marketing

Luxury consumption and relatively little impact of recession: added evidence

Friday, 29 August 2008 by Paurav Shukla

In the earlier blog on ‘Luxury consumption: will it be affected by recession‘ I stated three reasons why top end luxury firms were less likely to get affected by the recession. The three reasons I stated were: (a) consumers at large were changing their attitude towards luxury consumption; (b) luxury firms were attracting consumers from

  • Published in Luxury marketing

Managing luxury brands in recession

Sunday, 24 August 2008 by Paurav Shukla

In the earlier blog ‘Luxury consumption: will it really be affected by recession?’ I provided my perspective on luxury consumption and effects of recession on it. I stated why there will be little affect of recession on luxury consumption. Furthermore, in a sequel to that blog I wrote another blog titled ‘consumption tendencies in recession:

  • Published in Luxury marketing
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Latest mass media appearances

  • Escaping the 'wild swings' of the stock market: Why Elon Musk should take Tesla private
    Taking Tesla private may work for Musk and retain the luxury brand image.
  • How brands that disguise their origins do damage to their bottom line
    When brands try to disguise their origin and are found out later on, it can have a significant impact on their bottom-line.
  • Why Elon Musk should take Tesla private
    Taking Tesla private may help retain the luxury image of the brand in consumers' minds.
  • Researchers find ad campaigns effective in cutting alcohol-fueled sexual advances
    Research by Prof. Shukla has shown than publicity campaigns can help combat alcohol-fueled sexual contact.
  • NewsWeek - Why the perceived value of lab-made diamonds is on the up
    Although synthetic, lab-made diamonds are similar in quality to natural ones.
  • Business Insider - Lab-made diamonds are posing threat to the natural ones
    Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. How they pose challenge to the natural diamond industry.
  • Scroll.in - How lab-made diamonds are stealing the shine (and market share) from natural ones
    More than 95% of industrial diamonds are synthetic, so why aren't more people using them in engagement rings?
  • The Conversation - How lab-made diamonds are stealing market share from natural ones
    Why value perceptions remain the final frontiers to crack the consumer market for synthetic diamond industry.
  • The Guardian - The luxury market is tricky to crack but the rewards can be great
    Businesses selling high-end products face low volume sales and fierce competition. But with the right branding, the sense of customer loyalty can’t be beaten.
  • Businessoffashion.com - Luxury Brand Balancing Act
    Are luxury brands upsetting the delicate balance that made them desirable in the first place? Is luxury fashion becoming too mass?

What others are reading now…

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Twit in…

8 days agoThe regulations and its regulatory execution will have to be more and more proactive if we want to have a positive… https://t.co/aDHEoLcgfj
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