Will Google WAVE really become successful?

by Paurav Shukla on December 19, 2009

Call me a cynic, but I have been using GoogleWave since last 4 weeks and one of the things I find is, IT’S NOT ENGAGING ENOUGH. There you go, I said it. Image via Wikipedia I don’t find any compelling reason for using it. One can argue that, you don’t have all your friends using [...]

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What we don’t know in the field of marketing?

by Paurav Shukla on November 19, 2007

Since last year at my school the buzz in the marketing department is around the 37th EMAC conference we are hosting next year. Dr. Keith Perks, a colleague and a very good friend of is the conference chair. The title for the conference is “Marketing Landscapes: A Pause for Thought”. The theme was put forward [...]

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