Global marketing

Paurav Shukla — Sat, 28 Nov 2009 18:18:02 +0000

The ultimate aim of a marketer and marketing both is to satisfy customers’ needs and wants. Customers’ worldwide share many common features however, they display a unique response when such common elements are combined. This module focuses on the daunting issues in global marketing.

Module content:

Course outline

Sessions

Global marketing mix

Marketing in emerging markets

No related posts.

Marketing in international context

Paurav Shukla — Sat, 28 Nov 2009 18:11:49 +0000

The module aims to develop the knowledge and skills of marketing needed to manage successfully in any organisation which has intercultural contacts. This is not limited to global organisations, but includes organisations that deal with staff or other stakeholders with different national cultures.