Paurav ShuklaMarketing, Research, International marketing, Luxury marketing and more…
Massification of Luxury: the Chinese Invasion
Analysts world over have been writing about luxury consumption among the Chinese consumers. Few have also discussed the issues of Chinese luxury brands aimed at global consumers including ‘Shanghai Tang’ and ‘LaVie’. However, there is little discussion on how slowly but steadily Chinese entrepreneurs are acquiring or taking over Western luxury brands. This post is [...]
What do teachers make? – An inspiring poem
Came across this fabulous poem by Taylor Mali on What do teachers make? The poet puts it in words so beautifully, I could not resist putting it on my website. Enjoy…
Status (luxury) consumption in cross-national context: Managerial implications
In my earlier post ‘Status (luxury) consumption among British and Indian customers’, I discussed the theoretical implications relating to one of my recently published study in the International Marketing Review. In this post, I am going to focus on the managerial implications.
Image by minxlj via Flickr
To briefly summarise the study, it focused on three antecedents [...]
Status (luxury) consumption among British and Indian consumers
Recently one of my research papers got published in the ‘International Marketing Review’. It focused on comparing the status consumption tendencies of British and Indian consumers. In this post, I shall focus on the findings of this study.
Firstly, let me define what status consumption is and how it affects our behaviour? Researchers define status consumption [...]
