Paurav ShuklaMarketing, Research, International marketing, Luxury marketing and more…
Does packaging affect your final purchase decision?
As the Christmas vacation nears to its end and the new year beacons I had the privilege to observe, give and receive quite a few gifts. In my case though, I was mostly on the giving end of the pleasure.
Image by minifig via Flickr
While the wrapping paper was being bought and later removed from the [...]
Consequences of consumer confusion
As stated in my earlier post ‘antecedents to consumer confusion‘, I shall focus on consequences of consumer confusion in this post. The earlier post focused on three important antecedents to consumer confusion namely; expectations, attribute confusion and information confusion in the context of financial services industry (i.e. banks, insurance. credit card, mortgage and other such [...]
Podcast: Antecedents to consumer confusion
Listen to the podcast on the ‘antecedents to consumer confusion’. The original article can be found here:
Antecedents to consumer confusion in financial services industry
This being my first podcast I would really appreciate any feedback on this.
Will Google WAVE really become successful?
Call me a cynic, but I have been using Google wave since last 4 weeks and one of the things I find is, IT’S NOT ENGAGING ENOUGH. There you go, I said it. Image via Wikipedia
I don’t find any compelling reason for using it. One can argue that, you don’t have all your friends using [...]
Marketing, where to go?
I am attending University in the Fall but im confused. I have been accepted into Commerce at my university and i was planning on majoring in Marketing. However i am not sure if I am picturing what Marketing really is. I want to be the one who will come up with the [...]
How Much Does Someone In International Marketing Make Yearly?
I am doing research on international marketing. I would like to know how much someone in international marketing makes yearly, what schooling requirements are needed and what skills are needed and preferred. Also, do you need to have an internship with an international company? Any information about international marketing would be helpful, as long as [...]
What Exactly Is The Best Approach To Article Marketing?
I am quite new to the whole Internet marketing and SEO thing and I would really love to make marketing online a full-time job. But I am honestly so overwhelmed right now. I have read that article marketing is the best way to market my websites, but how exactly do I go about doing [...]
Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide
ISBN13: 9781595551313
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Notes: Brand New from Publisher. No Remainder Mark.
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Product DescriptionDuct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market [...]
Reality Marketing Revolution: Transform Your Small Business Into a Money Making Machine!
Product DescriptionA sample of the marketing concepts delivered in this book include an introduction to “Reality MarketingTM which will give you a new perspective on how to market your company. You are not a Fortune 500 company, so don’t a… More >>
Reality Marketing Revolution: Transform Your Small Business Into a Money Making Machine!
The Social Media Marketing Book
Product DescriptionAre you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and… More >>
The Social Media Marketing Book
