Paurav ShuklaMarketing, Research, International marketing, Luxury marketing and more…
Does packaging affect your final purchase decision?
As the Christmas vacation nears to its end and the new year beacons I had the privilege to observe, give and receive quite a few gifts. In my case though, I was mostly on the giving end of the pleasure. Image by minifig via Flickr While the wrapping paper was being bought and later removed [...]
Consequences of consumer confusion
As stated in my earlier post ‘antecedents to consumer confusion‘, I shall focus on consequences of consumer confusion in this post. The earlier post focused on three important antecedents to consumer confusion namely; expectations, attribute confusion and information confusion in the context of financial services industry (i.e. banks, insurance. credit card, mortgage and other such [...]
Podcast: Antecedents to consumer confusion
Listen to the podcast on the ‘antecedents to consumer confusion’. The original article can be found here: Antecedents to consumer confusion in financial services industry This being my first podcast I would really appreciate any feedback on this.
Will Google WAVE really become successful?
Call me a cynic, but I have been using Google wave since last 4 weeks and one of the things I find is, IT’S NOT ENGAGING ENOUGH. There you go, I said it. Image via Wikipedia I don’t find any compelling reason for using it. One can argue that, you don’t have all your friends [...]
Antecedents to consumer confusion in financial services industry
It is only the later part of the 20th century financial services institutions (FSIs) started morphing into a different shape altogether. Previously, a bank provided only banking services (i.e. mostly a place where you can deposit and withdraw money or similar assets). However, banks changed their role in a short span of time from consumer [...]
