Impact of contextual factors, brand loyalty and brand switching on purchase decisions

Many marketers consider young adults aged between 18 and 24 as a distinct consumer segment that boasts considerable purchasing power. In the UK, such consumers spend around £10 billion each year, while it has been projected that young adults will inject more into the US economy than baby boomers by 2010.
The young adult segmentThe importance [...]

Written on September 2, 2009 | Posted in Blog | 4 comments