Luxury brands in recession: Developing a better value proposition and luxury brand strategy

Commenting on my last post on ‘luxury value propositions‘, Mostafa Huga and Thangaraj asked a very pertinent question, ‘how should managers’ build a better value proposition and a marketing strategy for luxury brands in recession?’ Brand management is extremely crucial for luxury industry in customer retention and keeping consumers loyal. Focusing on value propositions can [...]

Written on May 1, 2009 | Posted in Luxury marketing | 7 comments