Rise of affordable luxury consumption

In past few posts, I have discussed the impact of recession on luxury consumption. In two of these posts (Luxury consumption: will it really be affected by recession? and Luxury Consumption Tendencies in Recession: Early Evidence) looking through an exploratory study, I opined that the overall luxury consumption will not decline as much in this [...]

Written on February 15, 2009 | Posted in Luxury marketing | No comment

Valentine’s Day as a marketing opportunity

While there are many festivities which are related to various types of consumption (i.e. Christmas with Turkey, Diwali with fire crackers, Easter with Easter eggs and so on) Valentine’s day provides a unique opportunity for marketers to target a very vibrant and highly consumption oriented group, the youth.
There are some distinctly unique characteristics of Valentine’s [...]

Written on February 5, 2009 | Posted in Blog | 2 comments