Collectivism: the new what and how?

Since last few days, I am in India enjoying the sunny weather. I am also working on a paper focusing on cross-cultural consumption. While referring to some literature for the consumption in India and the impact of culture, I came across the idea of ‘collectivism’ (also known as ‘high context culture’ or simply put ‘strong [...]

Written on December 13, 2008 | Posted in Blog | No comment