It took me some time, but I have been able to finish the compendium I wrote on ‘Marketing Research’. It is now available on http://bookboon.co.uk/student/marketing/marketing-research-an-introduction The book contains eight chapters focusing on the marketing research process in details and it’s more of a how to guide. It has been written keeping novice researchers and practitioners [...]
MCC has recently acquired a small but successful Swedish software company. Its head founded it three years ago with his son Carl, and was joined by his newly graduated daughter Clara and his youngest son Peter 12 months ago. Since the acquisition MCC has injected considerable capital and also given the company its own computer [...]
A year after the BIG mining company had signed a 10 year long term contract with a foreign buyer to buy zinc in 10 annual instalments, the zinc market collapsed due to credit crisis. Instead of paying £6 a ton below world market price, the buyer now faced the prospect of paying £4 above. The [...]
Today, while looking through BBC website I came across this story about left and right handed people and the differences in their behaviour. The story is as follows: ————————————–http://news.bbc.co.uk/1/hi/scotland/tayside_and_central/7708054.stm Left-hand people ‘more inhibited’ People who are left-handed are more likely to get anxious or feel shy or embarrassed about doing or saying what they want, [...]