Luxury consumption and relatively little impact of recession: added evidence

In the earlier blog on ‘Luxury consumption: will it be affected by recession‘ I stated three reasons why top end luxury firms were less likely to get affected by the recession. The three reasons I stated were: (a) consumers at large were changing their attitude towards luxury consumption; (b) luxury firms were attracting consumers from [...]

Written on August 29, 2008 | Posted in Luxury marketing | No comment

Managing luxury brands in recession

In the earlier blog ‘Luxury consumption: will it really be affected by recession?’ I provided my perspective on luxury consumption and effects of recession on it. I stated why there will be little affect of recession on luxury consumption. Furthermore, in a sequel to that blog I wrote another blog titled ‘consumption tendencies in recession: [...]

Written on August 24, 2008 | Posted in Luxury marketing | 1 comment