Paurav ShuklaMarketing, Research, International marketing, Luxury marketing and more…
Networking Industrial Clusters: Global Clusters
The problems of a small entrepreneur
World over, small and medium scale enterprises are regarded as fountainheads of entrepreneurship, innovation, nimble – footed change, major employers in terms of absolute numbers and major contributors to society’s economy. However, these small-scale manufacturers lose out on the strengths derived from size in terms of financial sustainability, depth and [...]
Principle of Possibility: Managing Customer Expectations
It would be difficult today to find a company that does not proudly claim to be a customer-oriented, customer-focused, or even customer-driven enterprise. But when we look little closer at how these companies put their assertions into practice, and often we discover an array of notions and assumptions that range from superficial and incomplete to [...]
Senior Marketing: An untapped opportunity
Currently most western countries are undergoing a profound shift in their population distribution. The world’s population is forecasted to age faster over the next half century than ever before and this will affect mostly the high-income countries. According to a United Nations Population Division’s study published last year, in 2000 the median age in the [...]
Permission Marketing
We are facing a paradigm shift in global marketing due to the advent or Internet and its reach to the final customer. Youth of today is techno-savvy. White fighting for a brand, market, mind and heart share every company in the global economy faces new expectations and attitudes related to its own product or service. [...]
Customer is Queen
The Customer is the Queen. Two decades after the globalization of emerging economies began, the marketplace has, suddenly, become frighteningly competitive in each of the emerging markets, be it, India, China, Brazil, Russia or any other emerging market. Not only have new players, including a host of powerful multi-nationals, stormed into these countries, there are [...]
