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Marketing research

Marketing research

This course is designed to enhance the analytical capability of the participant using basic as well as advance techniques and tools of marketing research. A management student is believed to be a good analyst in the corporate world. To give justice to the same a student must learn the process of marketing research. S/he should also learn how to develop and evaluate marketing information systems using various analytical tools and techniques.
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November 28, 2009 | No comment | Read More »

Global marketing

Global marketing

The ultimate aim of a marketer and marketing both is to satisfy customers’ needs and wants. Customers’ worldwide share many common features however, they display a unique response when such common elements are combined. This module focuses on the daunting issues in global marketing.
Module content:
Course outline
Sessions
Global marketing mix

Marketing in emerging markets

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Marketing in international context

Marketing in international context

The module aims to develop the knowledge and skills of marketing needed to manage successfully in any organisation which has intercultural contacts. This is not limited to global organisations, but includes organisations that deal with staff or other stakeholders with different national cultures.
Module content:
Course outline
Sessions
Scope and challenges of international marketing

Cultural environment

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Strategic Marketing & Planning

Strategic Marketing & Planning

The present day strategic orientation to marketing has evolved through multiple stages. In strategic marketing the dynamism can only be maintained by proactive approach to strategic thinking. This calls for using systems and methods, which can enhance the responsiveness of the firm. The aim of this module is to provide participants with a systematic understanding of knowledge relating to the body of management theory and practice known as ‘marketing management’ focusing on strategic perspectives.
Module content:
Course outline
Session…

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Should luxury brands use twitter?

Should luxury brands use twitter?

Recently, I came across an article which focused on “15 reasons luxury brands must be on twitter”1. When I started reading those 15 reasons, it got me a bit worried. I was unsure as to if any of those reasons really had a merit for a luxury brand. Like most academics, when I read lists like these, I generally tend to do what academics do first. Research – to find out the scientific basis for such list.

Funny enough I came across a recent study carried out …

August 31, 2010 | 6 comments | Read More »

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Should luxury brands use twitter?

Should luxury brands use twitter?

Recently, I came across an article which focused on “15 reasons [why] luxury brands must be on twitter”1. When I started...

Aug 31, 2010 | 6 comments | Read More »
Segmenting luxury brand consumers

Segmenting luxury brand consumers

In some of my earlier posts, I have stated that there are two simultaneous paradoxical needs among us consumers with regard...

Aug 15, 2010 | No comment | Read More »
Apple’s ‘Antennagate’: How not to deal with an issue when you are a leader

Apple’s ‘Antennagate’: How not to deal with an issue when you are a leader

While listening and later on reading Apple’s defence of the ‘Antennagate’, I felt how much strategic thinking has gone into this...

Jul 17, 2010 | 1 comment | Read More »

Latest Qs & Reviews

Waving Good bye to Google Wave: Lessons in positioning

A year ago, when it was launched, it was one of the most hyped products...

Aug 5, 2010 | No comment | Read More »

Announcement: 2011 MAG Scholar Conference

For those of you who are researching the Asian economies, this is an interesting chance...

May 6, 2010 | No comment | Read More »

How many times have you been mis-sold?

Recently, I was talking to one of my colleagues who was mis-sold his mobile phone...

Apr 3, 2010 | 4 comments | Read More »

If most people can have it, is it Luxury?

Today, I went to London for a research visit and while sitting in the train...

Feb 3, 2010 | 9 comments | Read More »

What do teachers make? – An inspiring poem

Came across this fabulous poem by Taylor Mali on What do teachers make? The poet...

Jan 23, 2010 | 2 comments | Read More »