Paurav ShuklaMarketing, Research, International marketing, Luxury marketing and more…

Strategic Planning & Marketing

This is a module for the MSc Marketing students.

The present day strategic orientation to marketing has evolved through multiple stages and it calls for using systems and methods, which can enhance the responsiveness of the firm to its stakeholders. The crux of effective marketing action is contingent upon continuous and real-time planning, analysis, implementation and control. The hallmark of strategic marketing, therefore, is proactive and future oriented strategic stance. This module attempts to sensitize …

Marketing research

This course is designed to enhance the analytical capability of the participant using basic as well as advance techniques and tools of marketing research. A management student is believed to be a good analyst in the corporate world. To give justice to the same a student must learn the process of marketing research. S/he should also learn how to develop and evaluate marketing information systems using various analytical tools and techniques.
Download my book on Marketing …

Download my book on Marketing Research

It took me some time, but I have been able to finish the compendium I wrote on ‘Marketing Research’. It is now available on http://bookboon.co.uk/student/marketing/marketing-research-an-introductionThe book contains eight chapters focusing on the marketing research process in details and it’s more of a how to guide. It has been written keeping novice researchers and practitioners in mind. Have a look.Would love to hear from you all about it.Happy Reading…

Global marketing

The ultimate aim of a marketer and marketing both is to satisfy customers’ needs and wants. Customers’ worldwide share many common features however, they display a unique response when such common elements are combined. This module focuses on the daunting issues in global marketing.
Module content:
Course outline
Sessions
Global marketing mix

Marketing in emerging markets

What is your Chinese New Year luxury strategy?

“The US is luxury’s largest market. Japan still remains a large luxury market in terms of absolute size. However, China is the true star of the region”

– Claudia D’Arpizio (Bain & Co. Analyst)

 
China: the luxury market for present and future
While the high-end luxury goods market is stagnant or decelerating for many brands across developed Western markets, the Asian region is accelerating at a breath-taking pace. While many luxury brands focused on European or American market may be recovering from the Christmas bonanza, those within Asia, …